1. (

• good_will ,
• goodwill

) (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) ;

2. (

• good_will ,
• goodwill

) the friendly hope that something will succeed ;

3. (

• grace ,
• good_will ,
• goodwill

) a disposition to kindness and compassion; "the victor's grace in treating the vanquished" ;